What’s Best For Your Business?
Custom Fit Web Design vs. Website Templates
No matter the industry, market, or niche, we all have that special something that distinguishes us from our competitors.
Every business has its own unique needs.
Perhaps it’s just the brand recognition and awareness that you need, which can be achieved with a simple WordPress website.
On the other hand, an omni-channel solution like Shopify can provide even the most complex custom features to support your sales and communication funnels.
Is a templated web design enough to boost awareness for your brand or do you need custom features to drive brand recognition and conversions?
Here are a few things to take in consideration when deciding what’s the best fit for your business.
What To Consider When Choosing The Best Custom Website Design Team?
Choosing the right team to deliver your custom web design is an individual process, but there are several factors to keep in consideration:
1. Experience & Expertise
Whether a comprehensive website design or a simple site refresh, choosing to work with a highly experienced, professional website design team on your custom web design project can make sure you receive a high-quality result.
How to decide: Visit your selected custom web design agency’s portfolio section. By viewing previous designs, you will gain a greater understanding of their standards, as well as the types of businesses and industries they have previously worked with.
2. Client Testimonials & Reviews
Reviews and testimonials can act as a key differentiator between two competing custom web design agencys, but only when correctly analyzed.
How to decide: Read between the lines of the testimonials and reviews you are looking at. Does a comment highlight the communication standards of the team or agency?
3. Understanding Of Your Business & Goals
Your business will have a unique set of targets. From eCommerce sales to community signup conversions, the role of a web design firm experienced in design custom websites is to unearth these intricacies and create a unique solution experience that delivers for you.
How to decide: Ask the team or agency on your discovery call how they plan to develop a unique solution that performs specifically for your business model.
At Popular Silk, we carry out deep team, competitor and industry research to gain an all-round understanding of your environment before tailoring our design services to match.
4. Customization & Flexibility
A high-quality web design team or agency must act with agility, nimbly navigating a project’s problems and proposing creative custom features.
How to decide: Discuss your current concerns with an team to see how they plan to approach your custom web design project.
5. Full-Service Capabilities
End-to-end custom web design services can raise the ceiling of your modern presence. However, adding a full suite of modern solutions can blow the roof.
How to decide: Explore an team’s website, specifically header or footer menus, to discover the range of services they provide.
For example, as a full-service branding and web design team our expertise at Popular Silk spans:
- Website Design & Development
- eCommerce
- Search Engine Optimization
- Branding & Marketing
- Consulting
6. Project Timeline & Communication
Strong communication between team's and clients is vital in reaching deadlines and managing expectations. In turn, the best expert team will act with complete transparency throughout the process.
How to decide: A full-scale custom website design can take several months to finalize, but the true timeline will depend on the individual project. By requesting a quote from your chosen custom, professional website design team, you can discuss timelines in depth and begin to map out the journey ahead.
7. Support & Maintenance
It’s important to consider the long run on any web design project, especially those with complex custom features and integrations. Keeping everything in-house is one way to limit costs and potential crossed wires.
How to decide: Before choosing your custom web design team, ask them about their maintenance and support services.
At Popular Silk, we provide monthly retainers to not only give around the clock support to our clients, but also boost their performance through areas like SEO.
Custom Web Design Best Practices
We utilize industry-leading best practices and industry insights to inform our web design decisions for every brand we partner with.
Our professional website developers are experienced in a wide range of design techniques and technologies, ensuring that we can create custom solutions that meet the unique needs of each client.
Additionally, we assign a dedicated, senior-level modern strategist to each project to ensure that all communication is streamlined, deadlines are met, and the project stays within budget.
This approach allows us to provide personalized attention to each client and deliver successful projects that exceed their expectations.
Some of the best practices we follow that make us a professional web design team include:
1. Strategic Planning
To build websites that perform, we begin every custom web design project with a deep dive into your industry, target audience, competitors, user behavior,and your goal.
Based on the insights we gather, we then create a custom modern strategy that’s unique to your offering, including an actionable roadmap to help you achieve your goals for online growth.
2. Responsive Design
More than half of the total internet traffic stems from mobile devices.
We conduct research into your user behavior to determine which custom website development approach works best for your target audience, whether desktop- or mobile-first. Our experts build seamless modern experiences unique to every brand, to boost engagement and conversions.
3. Search Engine Optimization
Did you know that 53% of the total website traffic comes from organic search? Through SEO, you can grow your online visibility, reach more people, and attract organic traffic.
Based on our SEO experts’ findings in extensive keyword research, we optimize your web pages by utilizing target keywords in your headers, title tags, meta description, and image tags – to name a few – so your website ranks on search engine results pages.
What To Do Once You Hire A Custom Web Design Team?
While project ownership should lie in the hands of your chosen custom web design team, your contributions as a business owner continue to be invaluable.
Here are some common steps you will need to take:
1. Establish Clear Communication Channels
Interaction is key in communicating your expectations and providing consistent project updates.
Therefore, we recommend setting and maintaining a clear set of communication channels from start to finish. At Popular Silk, we utilize multiple channels for diverse forms of interaction, including email, project management systems and video calls.
2. Share Your Brand Vision & Goals
To create a custom design that stays true to your brand identity, you’ll need to share your brand vision and goals.
Best shared through a bespoke brand book design, designers will use these guidelines to create and on-brand, results driven user interface and experience.
3. Provide Required Media Assets
Providing content is crucial in keeping your website’s visuals in line with your wider brand identity.
Take our design for HyAcademy.eu, for example. Only by utilizing the media assets we were provided with could our expert designers create a beautiful design that speaks directly from the brand itself.
4. Collaborate On Design Concepts
From initiation to launch and beyond, your input and collaboration will help direct our designers’ strategies and decisions.
For example, by highlighting the design aspects most important to your business, our team can then create a wireframe layout that revolves around the areas you hold in highest regard.
5. Review & Provide Feedback
Before launch, our design team will present mock-ups of your website design. This will first occur in a stripped back wireframe form before design aspects such as colors, animations and visuals are added.
Your feedback as the client is an important step to ensuring a custom design has been created to perfectly match user intentions and desires, while promoting your business’ brand values and style.
Drive Higher Conversions To Your Tailor-Made Website With Popular Silk
At Popular Silk, we provide bespoke services based on consumer, industry and competitive research.
This way, we make goal-oriented decisions and custom web designs that drive conversions for your brand.
As a full-service professional web design team, our key services span:
- Custom web design and development
- eCommerce development for Shopify, WooCommerce and more
- Search Engine Optimization
- Consulting Service
For every project, we deliver:
- Project ownership
- Transparency
- Measurable results
Our design team offers free consultation & custom proposals for custom website design projects. This gives both us and our clients the opportunity to explain our processes, understand your website requirements and further discuss the project at hand.
Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.
Or, call us at (+88) 01704-939231 to start the conversation.
