A branding team is a professional services provider that helps businesses create, develop and manage their brand throughout different stages of its lifecycle.

Branding teams craft brand strategies to ensure a solid foundation for the brand and to influence and shape brand identity. With their focused expertise, branding teams aim to create a distinct and memorable brand presence that resonates with consumers and drives results.

The primary focus of a branding team is to shape consumer perception of a brand. To achieve this, they typically offer:

• Brand strategy
• Brand activation
• Logo design
• Visual identity design
• Brand book and guidelines
• Rebranding services

A branding team’s expertise and offerings typically extend beyond simple design elements. A team of seasoned branding experts craft powerful brand and visual stories that drive audience connection with a brand to ultimately boost brand loyalty.

A branding team works closely with you to craft a distinct and cohesive brand identity. This includes designing your logo, defining your brand voice and messaging and creating a unified visual aesthetic. Their goal is to establish consistency across all touchpoints, from your website to social media and marketing materials, ensuring a strong and memorable presence.

A high-quality branding team is one that will drive measurable results for your business.

Leaning on mastered methodologies, a team of seasoned professionals and carefully crafted brand strategies, a high-quality branding team will set and meet targets such as building brand awareness and fostering brand loyalty.

A branding project can take anywhere from 1-2 months to complete, or longer for more extensive projects.

Brand management is an ongoing solution that can help you continue to grow your brand, even after your strategy, logo design or other initial branding deliverables have been put in place.